Oct 10, 20232 min read

Luster's 'Pink' Lotion collaborates with Seeds students for mental health campaign, 'Grades & Groom'

Updated: Nov 21, 2023

For Global Mental Health Day on October 10, 2023, Seeds of Fortune Inc. a Nonprofit Tech platform matching young women of color to college funding, financial and career opportunities has partnered with African American hair brand Luster's Pink Lotion on their “Grades and Groom” campaign to highlight female undergraduate students of color who are excelling in their studies but also prioritizing their mental health.

Luster's Pink Lotion has provided students with key items in their product line including their signature Glosser and new products Comfort and Growth oils. In addition to conducting virtual conversations to create a safe space for young women to talk about their hair and life as a college student.

According to the Journal of Adolescent Health, understanding and addressing the mental health needs of racially diverse students is essential to supporting their success and creating equity in other dimensions, including persistence and retention through college. With an urgency of new approaches to manage emotional and mental health well-being for girls and women of color, the use of hair as a ritual is particularly relevant for Black and Brown people. PsychoHairapy, the use of hair as an entry point into mental health care is a part of this movement started by Afiya Mbilishaka Bridges.

Serving Black women for 60 years, Luster’s Pink Lotion understands the importance of looking good from the inside out and for the long term success of the next generation.